JIM BEAM SURFTAG ANNOUNCES SCHEDULE - OPENING ITS INAGURAL SEASON WITH AN EXHIBITION AT THE MALIBU SURF CLASSIC
LOS ANGELES July 6, 2009 - Jim Beam Surftag U.S.- A four event surf club/team shortboard competition - will launch its inaugural season in the U.S. with a demonstration at the Malibu Surf Classic, September 12 in Malibu.
"We're excited to have Jim Beam support surfing and California's surfing clubs, and proud to partner with them for our 2009 Malibu Surf Association (MSA) Classic invitational contest. We're looking forward to a great Surftag event at the MSA Classic and to competing in the series." -- Michael Blum, MSA President
Following the exhibition at the Malibu Surf Classic, the Surftag schedule will hit Manhattan Beach on September 19 and then travel to Ventura on September 26. Oceanside will host a contest on October 11 with the finals taking place November 13-14 in Huntington Beach, CA.
Extremely popular in Australia, Jim Beam Surftag features boardriding clubs and teams representing specific breaks competing in a unique tag team format. Each team is represented by five contestants. In relay style each surfer catches three waves and then returns to the beach to tag their team's next participant.
A $5,000 prize purse will be offered at each of the first three events and $10,000 will be offered for the final contest. Up to 16 teams will participate in each event and registration opens later this summer.
Please visit www.jimbeamsurftag.com for more information or follow us on Twitter at www.twitter.com/jimbeamsurftag.
About IMG Sports & Entertainment
Operating in 30 countries, IMG Sports & Entertainment's diverse businesses include: product and brand licensing; consulting services; event ownership and management; collegiate marketing, media and licensing; fashion events and models representation; golf course design; and client representation in golf, tennis, broadcasting, speakers, European football, rugby, cricket, motor sports, coaching, Olympic and action sports. IMG Academies are the world's largest, multi-sport training and educational facilities, delivering world-class training experiences to more than 12,000 junior, collegiate, adult, and professional athletes each year. More information is available at www.imgworld.com.
About Jim Beam
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker's Mark® Bourbon, Laphroaig® Scotch Whisky, Larios® Gin, Whisky DYC®, Teacher's® Scotch Whisky, DeKuyper® Cordials and Liqueurs, Knob Creek® Bourbon and Starbucks™ Liqueurs. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company with annual sales exceeding $8 billion. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.
About Global Surftag
The Jim Beam Surftag is Australia's premier team surfing series with World Tour surfers Mick Fanning (Kirra), Joel Parkinson (Snapper Rocks) and Taj Burrow (Yallingup) representing their local boardriding clubs. The Jim Beam Surftag provides a national competition for boardriding clubs to compete against each other and to determine Australia's No.1 club. The Jim Beam Surftag is run under the popular tag team format with each club represented by five surfers. In relay style each surfer catches three waves and then returns to the beach to tag their team's next surfer. www.globalsurftag.com
About the MSA Classic
The Malibu Surfing Association's MSA Classic invitational contest is
the premier competition in the Coalition of Sur?ng Clubs annual series
and will be held September 12-13, 2009. More than 275 athletes
representing elite sur?ng clubs from California, Hawaii, the East
Coast, and Japan will come together to compete at First Point, Malibu,
one of sur?ng's legendary waves. The MSA held its first contest at
Malibu in 1962 and has been hosting the MSA Classic continuously since
1987. Attending the event is free and open to the public.
About the Malibu Surfing Association
Established in 1961, the Malibu Surfing Association is one of
California's first surfing clubs. We are an all-volunteer, non-profit
organization dedicated to the fellowship of surfing and to the
stewardship of Surfrider Beach. The MSA Competition Team was the 2006
winner of the Coalition of Surfing Clubs' CSC Series. Online at
msasurfing.org.
Contact:
IMGChris Conrad
(424) 653-1900
Chris.conrad@imgworld.com
Jim Beam
Paige Guzman
(847) 691-9183
Paige.Guzman@BeamGlobal.com
Global Surftag
Steve Harrison
steve@globalsurftag.com