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2012 Jim Beam Surftag Surf Industry Challenge Champions 2012 Jim Beam Surftag Surf Industry Challenge Champions. L to R, Dave Frim, Nick James, Shane Conwell and Jake Spooner

MANLY SURF SCHOOL WIN THE JIM BEAM SURFTAG SURF INDUSTRY CHALLENGE

16/11/2012

After fending off fierce competition from the industry’s best, Manly Surf School claimed victory today at the Jim Beam Surftag Industry Challenge at Curl Curl Beach, Sydney.

In inconsistent, 1-2 foot conditions that forced competition to be delayed until the afternoon, Manly Surf School’s team of competitors including Shane Conwell, Jake Spooner, Dave Frim and Nick James out-surfed the other finalists with a 67.97 heat total. Hurley (58.20), FCS (56.50) and Surf Dive n Ski (52.83) were the remaining brands vying for the win in the final held at Mid Curl Curl.

Manly Surf School have had a long Jim Beam Surftag history of playing second fiddle, unable to secure a win despite competing in all six Industry Challenges – until today! Team captain Nick James said all the boys were rapt with the win including owner Matt Grainger.

“We’re all so stoked to get the win,” he said. “We’ve been super close all the time with a few runners-up as well.”

“Last-year was so close but we missed out when Matty Grainger fell off on the take-off of his power wave. I don’t think he’s ever fallen off in his life and he certainly hasn’t lived it down… so Matt is stoked we won.”

“The waves weren’t good at all but everyone got their scores and stayed on their feet and you needed a little bit of luck out there today.”

The team of surf-instructors shocked their opposition, banking the four bonus points having all surfers back on the beach with a staggering 20 minutes still remaining in the heat. It was then a case of catch-me-if-you-can as Hurley, FCS and SDS were left to hunt down the big scores. But with deteriorating conditions and mounting pressure, no team could reel in the Manly Surf School boys by the final hooter.

“We were pretty worried sitting there waiting,” James said. “But we had all scored pretty consistently and, when it comes down to the last guys the scores usually drop off a bit but all they need were two descent waves.”

“There were some big players with Hurley, like Mitch Ross and BL (Barton Lynch) and FCS had Dayyan (Neve) and Richie (Lovett), they are pretty solid. And the SDS guys surfed good as well.”

“I personally don’t like surfing contests solo, I’d rather surf as a team with boardriders or work mates so the Jim Beam Surftag is an awesome day. If one guy has as shocker you can make up for him.”

The Industry Challenge is the pre-eminent event for surf companies in Australia, as they round up their best surfers every year to compete in the relay-style format. Each surfer must catch three waves, their second of which scoring double points, known as the power wave.

Manly Surf School was awarded 20 cases of Jim Beam and another year of hard-fought bragging rights as the best surf brand in the game.

But it doesn’t stop there for the Jim Beam Surftag with the Trade Off taking place at Curl Curl Beach tomorrow. Teams from 16 different industries including teachers, personal trainers, builders and electricians will compete in the signature Surftag format to crown the occupation that produces the best surfers.

Sanuk, Perfect Wave Travel, Tracks and Coastalwatch proudly support the Jim Beam Surftag Australian Series.

For results, photos and videos during the even go to www.facebook.com/surftag

Jim Beam Surftag Trade Off
Date: Saturday 17th November 2012
Time: 9:00 am
Location: Curl Curl Beach, NSW